Vipro

Is there anything more comforting than the smell of fire-roasted peppers? That deep, smoky, sweet aroma that instantly transports you to a family kitchen, a place where food is made with time, care, and a whole lot of love.

If that feeling resonates with you, or if you're simply on the hunt for bold, authentic flavours to wake up your pantry, you’ve come to the right place. The Vipro collection is your direct line to the heart of Balkan cuisine, bottling those traditional, homemade tastes so you can enjoy them every single day.

A Taste of Home in Every Jar

For years, Vipro has been a beloved name, a brand synonymous with quality and authenticity. They specialise in capturing the rich, vibrant, and rustic flavours of Macedonia and the wider Balkan region. This isn't about mass-produced-tasting food; it's about preserving recipes that have been passed down for generations.

It's the taste of smoky charred peppers, slow-simmered vegetables, and the perfect balance of spices. It’s the jar you reach for when you want a quick snack that feels like a feast, or a secret ingredient to make your dinner sing.

The Star of the Show: Authentic Ajvar

Let's start with the hero: Ajvar (or Ajver). If you haven't tried it, get ready for your new favourite condiment.

At its heart, Ajvar is a glorious roasted red pepper spread, sometimes with eggplant (aubergine) and garlic, all slow-cooked into a rich, smooth, or chunky relish. It’s smoky, savoury, slightly sweet, and unbelievably versatile.

The Vipro range lets you choose your perfect match:

• Vipro Mild Ajvar: Beautifully smooth and balanced. This is your all-rounder, perfect for slathering on fresh, crusty bread or as a dip for a meze platter.
• Vipro Hot Ajvar: All the smoky, rich flavour you love, but with a gentle, warming kick of chilli that builds beautifully.
• Vipro Hot Chunky Ajvar: For those who love texture! This is a more rustic-style spread with generous pieces of pepper, making every bite a flavour-packed adventure.

Beyond Ajvar: Discover the Balkan Pantry

While Ajvar might be the star, the Vipro pantry is full of other delicious gems.

• Rich & Smoky Malidjano: This is Ajvar's delicious cousin. Malidjano is a creamy, smoky spread made primarily from roasted eggplant and peppers. It's incredibly rich and is a must-have for any authentic meze board.
• Hearty & Rustic Zacusca: Get ready for a hug in a jar. Zacusca (or Zacusça) is a hearty, slow-cooked vegetable spread, almost like a stew, typically made with roasted peppers, eggplant, onions, and tomatoes. It’s a full-bodied, flavourful dip that’s pure comfort food.
• Vibrant Lutenica: Bright, tangy, and a little bit spicy, Lutenica is a roasted vegetable mix where tomatoes and peppers often share the spotlight. It's a fantastic relish that can be chunky or smooth, and it’s brilliant with grilled meats.

How to Bring These Flavours to Your Table

"Okay, it sounds delicious... but how do I use it?" We're so glad you asked! The beauty of the Vipro collection is its versatility.

Forget boring sandwiches! Swap your usual mayo for a layer of Mild Ajvar. Add it to a grilled cheese. Slather it on a burger with some feta.

This is your new secret weapon for weeknight dinners. Stir a big spoonful of Hot Ajvar into your pasta sauce for instant smoky depth. Use Malidjano as a base for a quick pizza. Serve a dollop of Lutenica alongside grilled chicken, sausages, or a simple omelette.

Or, do it the traditional way. Build a stunning meze platter with all your Vipro favourites, some warm pita or crusty bread, olives, and good cheese. It’s the perfect, low-effort way to entertain friends. These jars are the very definition of great sauces, Spreads & Condiments.

For the Traditional Home Cook

And for those who love to cook from scratch, we see you. We even have Vipro Cabbage Leaves, perfectly preserved and ready for you to work your magic. Whether you’re making traditional sarma (stuffed cabbage rolls) or your own creative dish, these are the authentic [Ingredients] you’ve been looking for.

Ready to Find Your Favourite?

So, go on. Explore the collection. Whether you’re stocking up on a taste of home or you’re a curious foodie ready for an adventure, there’s a jar of Vipro waiting to become your new pantry staple.

Which flavour will you try first?