True Dates

True Dates: The Ultimate Healthy Candy Alternative

Remember the absolute joy of a weekend trip to the corner shop, clutching a paper bag filled to the brim with pick 'n' mix? The tangy zing of sour apples, the fizzy kick of cola bottles, the sugar-dusted peach rings... Fast forward to today, and while our grown-up brains might crave a balanced lifestyle, our inner child still desperately wants that sweet shop experience.

Enter the snacking revolution: True Dates.

This brilliant Danish brand has completely flipped the script on how we treat ourselves. They’ve taken nature's very own chewy caramel—the humble date—and infused it with wildly nostalgic, lip-smacking flavours. The result is a mind-bendingly delicious, healthy candy alternative that genuinely satisfies your sweet cravings without the dreaded 3 PM sugar crash.

A Flavour and Texture Sensation

Dates naturally possess a soft, fudgy consistency that mimics the best toffees and soft gummies. True Co. has taken that beautiful natural texture and elevated it by tumbling these little fruits in remarkably accurate flavours. When you bite into a True Date, your brain briefly pauses—is this fruit, or is this my favourite childhood sweet? Here is a taste of what you can find in our 100g bags:

• True Dates Sour Cola: Pop one of these into your mouth, and you get that authentic, fizzy, tangy zing of a classic gummy cola bottle, but entirely plant-based.
• True Dates Sour Apple & Sour Watermelon: These will make your cheeks pucker in the best possible way. They deliver a mouthwatering, fruity tartness that feels bright, refreshing, and incredibly moreish.
• True Dates Sweet Peach: For those who prefer a softer, juicier burst of sweetness, these taste like pure summer sunshine.
• True Dates Cookie Dough & Creamy Peanut Butter: Need something a little richer for a cosy night in? These delightfully indulgent flavours melt into the date’s soft texture, creating a remarkably decadent, dessert-like bite.

Better for You, Better for the Planet

The real magic of these candy-flavoured dates isn't just in how they taste; it's in how they make you feel. Because they are naturally sweetened with zero added sugar, you get all the joy of a proper treat alongside a brilliant hit of dietary fibre to keep your digestion happy and your energy levels stable.

Every single bag of True Dates is completely vegan, gluten-free, and crafted without a drop of palm oil. And because True Co. is a proudly B-Corp certified company, even their packaging gets a gold star—it’s fully compostable. It’s guilt-free snacking in every sense of the word.

Effortlessly Fitting Into Your Daily Life

These 100g bags are perfectly sized to slip right into your daily routine. Toss a bag of Sour Watermelon into your gym holdall for a lightning-fast, pre-workout energy boost. Keep some Sweet Peach tucked in your desk drawer for when the afternoon slump hits, and you need a quick pairing for a fresh brew from our Tea & Coffee collection. Or, simply pour a bag of Cookie Dough into a bowl for your next movie night on the sofa.

If you frequently browse our Confectionery & Desserts or Snacks aisles looking for something that hits the spot without the artificial extras, this is your new holy grail.

Join the Snacking Revolution

So, which flavour is calling your name? Go on, treat yourself to a bag (or three). Explore our full True Dates collection below, and discover just how brilliant a naturally sweet treat can be. Your sweet tooth—and your body—will thoroughly thank you for it!