{"title":"True Dates","description":"\u003ch2\u003eTrue Dates: The Ultimate Healthy Candy Alternative\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eRemember the absolute joy of a weekend trip to the corner shop, clutching a paper bag filled to the brim with pick 'n' mix? The tangy zing of sour apples, the fizzy kick of cola bottles, the sugar-dusted peach rings... Fast forward to today, and while our grown-up brains might crave a balanced lifestyle, our inner child still desperately wants that sweet shop experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEnter the snacking revolution: \u003cb\u003eTrue Dates\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis brilliant Danish brand has completely flipped the script on how we treat ourselves. They’ve taken nature's very own chewy caramel—the humble date—and infused it with wildly nostalgic, lip-smacking flavours. The result is a mind-bendingly delicious, healthy candy alternative that genuinely satisfies your sweet cravings without the dreaded 3 PM sugar crash.\u003c\/p\u003e\n\u003ch2\u003eA Flavour and Texture Sensation\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eDates naturally possess a soft, fudgy consistency that mimics the best toffees and soft gummies. True Co. has taken that beautiful natural texture and elevated it by tumbling these little fruits in remarkably accurate flavours. When you bite into a \u003cb\u003eTrue Date\u003c\/b\u003e, your brain briefly pauses—\u003ci\u003eis this fruit, or is this my favourite childhood sweet?\u003c\/i\u003e Here is a taste of what you can find in our 100g bags:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eTrue Dates Sour Cola:\u003c\/b\u003e Pop one of these into your mouth, and you get that authentic, fizzy, tangy zing of a classic gummy cola bottle, but entirely plant-based.\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eTrue Dates Sour Apple \u0026amp; Sour Watermelon:\u003c\/b\u003e These will make your cheeks pucker in the best possible way. They deliver a mouthwatering, fruity tartness that feels bright, refreshing, and incredibly moreish.\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eTrue Dates Sweet Peach:\u003c\/b\u003e For those who prefer a softer, juicier burst of sweetness, these taste like pure summer sunshine.\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eTrue Dates Cookie Dough \u0026amp; Creamy Peanut Butter:\u003c\/b\u003e Need something a little richer for a cosy night in? These delightfully indulgent flavours melt into the date’s soft texture, creating a remarkably decadent, dessert-like bite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBetter for You, Better for the Planet\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eThe real magic of these \u003cb\u003ecandy-flavoured dates\u003c\/b\u003e isn't just in how they taste; it's in how they make you feel. Because they are naturally sweetened with zero added sugar, you get all the joy of a proper treat alongside a brilliant hit of dietary fibre to keep your digestion happy and your energy levels stable.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEvery single bag of \u003cb\u003eTrue Dates\u003c\/b\u003e is completely vegan, gluten-free, and crafted without a drop of palm oil. And because True Co. is a proudly B-Corp certified company, even their packaging gets a gold star—it’s fully compostable. It’s guilt-free snacking in every sense of the word.\u003c\/p\u003e\n\u003ch2\u003eEffortlessly Fitting Into Your Daily Life\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eThese 100g bags are perfectly sized to slip right into your daily routine. Toss a bag of \u003ci\u003eSour Watermelon\u003c\/i\u003e into your gym holdall for a lightning-fast, pre-workout energy boost. Keep some \u003ci\u003eSweet Peach\u003c\/i\u003e tucked in your desk drawer for when the afternoon slump hits, and you need a quick pairing for a fresh brew from our \u003ca title=\"null\" href=\"https:\/\/www.lemonsalt.co.uk\/collections\/tea-coffee\"\u003eTea \u0026amp; Coffee\u003c\/a\u003e collection. Or, simply pour a bag of \u003ci\u003eCookie Dough\u003c\/i\u003e into a bowl for your next movie night on the sofa.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIf you frequently browse our \u003ca title=\"null\" href=\"https:\/\/www.lemonsalt.co.uk\/collections\/confectionery-desserts\"\u003eConfectionery \u0026amp; Desserts\u003c\/a\u003e or \u003ca title=\"null\" href=\"https:\/\/www.lemonsalt.co.uk\/collections\/snacks\"\u003eSnacks\u003c\/a\u003e aisles looking for something that hits the spot without the artificial extras, this is your new holy grail.\u003c\/p\u003e\n\u003ch2\u003eJoin the Snacking Revolution\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eSo, which flavour is calling your name? Go on, treat yourself to a bag (or three). Explore our full \u003cb\u003eTrue Dates collection\u003c\/b\u003e below, and discover just how brilliant a naturally sweet treat can be. Your sweet tooth—and your body—will thoroughly thank you for it!\u003c\/p\u003e","products":[{"product_id":"true-dates-sour-apple-flavoured-dates-100g","title":"True Dates - Sour Apple Flavoured Dates (100g)","description":"\u003cp\u003eTrue Dates Sour Apple Flavoured Dates offer a modern twist on traditional dried fruit snacks, combining naturally sweet dates with a sharp green apple flavour for a distinctive sweet and sour profile. Each bite delivers a balanced contrast between rich date sweetness and tangy apple notes, making this product suitable for consumers seeking a more exciting alternative to standard fruit snacks.\u003c\/p\u003e\n\u003cp\u003eProduced using pitted dates blended with natural flavouring, chicory root fibre and coconut-based ingredients, this product provides a convenient, plant-based snacking option. It contains naturally occurring sugars with no added refined sugar, while also being a source of dietary fibre, supporting digestive health and sustained energy release.\u003c\/p\u003e\n\u003cp\u003eThe resealable format ensures freshness and portability, making it suitable for on-the-go consumption, lunchboxes or retail impulse purchases. With a bold flavour profile and soft texture, these flavoured dates appeal to both health-conscious consumers and those looking for confectionery-style snacks made from natural ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Flavoured pitted dates snack\u003cbr\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sour apple\u003cbr\u003e\u003cstrong\u003ePack size:\u003c\/strong\u003e 100g\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Dates (92%), chicory root fibre, coconut oil, natural flavouring, malic acid\u003cbr\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan, gluten-free, no added sugar\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft and chewy\u003cbr\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place; consume shortly after opening\u003cbr\u003e\u003cstrong\u003eShelf life:\u003c\/strong\u003e Typically long ambient shelf life (approx. 60–180 days)\u003c\/p\u003e","brand":"True Dates","offers":[{"title":"Default Title","offer_id":56593837687170,"sku":"TRD01","price":1.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6337\/1198\/files\/true-dates-sour-apple-flavoured-dates-100g-lemonsalt-1.jpg?v=1779177619"},{"product_id":"true-dates-creamy-peanut-butter-flavoured-dates-100g","title":"True Dates - Creamy Peanut Butter Flavoured Dates (100g)","description":"\u003cp\u003eTrue Dates Creamy Peanut Butter Flavoured Dates combine the natural sweetness of premium pitted dates with a smooth, nutty peanut butter taste, creating a balanced snack that sits between confectionery and functional nutrition. Designed for modern consumers, this product delivers a soft, chewy texture with a rich, creamy flavour profile that appeals to both sweet snack lovers and health-conscious buyers.\u003c\/p\u003e\n\u003cp\u003eMade with a high percentage of dates blended with peanut butter, chicory root fibre and natural flavourings, these flavoured dates contain no added refined sugar while still offering natural sweetness. They are a source of dietary fibre, helping support digestion and providing sustained energy, making them suitable for on-the-go snacking, lunchboxes or healthier impulse purchases.\u003c\/p\u003e\n\u003cp\u003eEach case includes individually packed portions that ensure convenience, portion control and extended freshness. The combination of plant-based ingredients and indulgent-style flavour positions this product well within the growing better-for-you snacking category, offering a distinctive alternative to traditional sweets and dried fruit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct type: \u003c\/strong\u003ePeanut butter flavoured pitted dates snack\u003cbr\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Creamy peanut butter\u003cbr\u003e\u003cstrong\u003ePack size:\u003c\/strong\u003e100g\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Dates (approx. 81–85%), peanut butter (8–9%), chicory root fibre, coconut oil, natural flavouring, salt\u003cbr\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan, gluten-free, no added sugar\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft and chewy with creamy nutty notes\u003cbr\u003e\u003cstrong\u003eNutritional highlights (per 100g approx.):\u003c\/strong\u003e 335–344 kcal, fibre-rich, natural sugars\u003cbr\u003e\u003cstrong\u003eStorage: \u003c\/strong\u003eStore in a cool, dry place; consume shortly after opening\u003cbr\u003e\u003cstrong\u003eShelf life:\u003c\/strong\u003e Ambient, long-life product (varies by batch)\u003c\/p\u003e","brand":"True Dates","offers":[{"title":"Default Title","offer_id":56593840439682,"sku":"TRD02","price":1.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6337\/1198\/files\/true-dates-creamy-peanut-butter-flavoured-dates-100g-lemonsalt-1.jpg?v=1779177618"},{"product_id":"true-dates-sour-watermelon-flavoured-dates-100g","title":"True Dates - Sour Watermelon Flavoured Dates (100g)","description":"\u003cp\u003eTrue Dates Sour Watermelon Flavoured Dates offer a distinctive sweet and sour snacking experience by combining naturally sweet pitted dates with a tangy watermelon flavour. This product delivers a soft, chewy texture with a refreshing contrast between caramel-like date sweetness and sharp fruity acidity, making it an appealing alternative to traditional confectionery-style snacks.\u003c\/p\u003e\n\u003cp\u003eFormulated with a high percentage of dates and blended with chicory root fibre, coconut oil and natural flavourings, these flavoured dates contain no added refined sugar while still delivering a satisfying natural sweetness. The inclusion of fibre supports digestive health and helps provide a steady source of energy, making them suitable for everyday snacking, lunchboxes or on-the-go consumption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Sour watermelon flavoured pitted dates snack\u003cbr\u003e\u003cstrong\u003ePack size:\u003c\/strong\u003e 100g\u003cbr\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sweet and sour watermelon\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Dates (approx. 92%), chicory root fibre, coconut oil, natural flavouring, malic acid\u003cbr\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan, gluten-free, no added sugar\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft and chewy with a tangy coating\u003cbr\u003e\u003cstrong\u003eNutritional values (per 100g approx.):\u003c\/strong\u003e 324 kcal, carbohydrates 68g (of which sugars 66g), fibre 12g, protein 2.2g\u003cbr\u003e\u003cstrong\u003eAllergen info:\u003c\/strong\u003e May contain traces of peanuts and almonds\u003cbr\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place; best consumed shortly after opening\u003cbr\u003e\u003cstrong\u003eShelf life:\u003c\/strong\u003e Ambient product with extended shelf stability\u003c\/p\u003e","brand":"True Dates","offers":[{"title":"Default Title","offer_id":56593851908482,"sku":"TRD03","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6337\/1198\/files\/true-dates-sour-watermelon-flavoured-dates-100g-lemonsalt-1.jpg?v=1779177619"},{"product_id":"true-dates-cookie-dough-flavoured-dates-100g","title":"True Dates - Cookie Dough Flavoured Dates (100g)","description":"\u003cp\u003eTrue Dates Cookie Dough Flavoured Dates combine the natural sweetness of premium pitted dates with a rich cookie dough taste, creating a soft and chewy snack that bridges the gap between dried fruit and confectionery. This product delivers a familiar, dessert-inspired flavour while maintaining a clean-label formulation, making it suitable for consumers looking for a more balanced alternative to traditional sweets.\u003c\/p\u003e\n\u003cp\u003eMade with a high percentage of dates (around 93%) and blended with almond flour, chicory root fibre, coconut-based vegetable fat and natural flavouring, these flavoured dates contain no added refined sugar and rely on naturally occurring sugars for sweetness. They are also a good source of dietary fibre, supporting digestive health and providing a steady release of energy, ideal for everyday snacking or on-the-go consumption.\u003c\/p\u003e\n\u003cp\u003eThe soft texture and cookie dough flavour profile make this product appealing to a wide audience, from health-conscious consumers to those seeking a dessert-style snack made from simple ingredients. Each unit is individually packed, offering convenience, portion control and extended shelf stability for retail environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct type: \u003c\/strong\u003eCookie-dough flavoured pitted dates snack\u003cbr\u003e\u003cstrong\u003ePack size: \u003c\/strong\u003e100g\u003cbr\u003e\u003cstrong\u003eFlavour: \u003c\/strong\u003eCookie dough\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Dates (93%), almond flour, chicory root fibre, coconut oil, natural flavouring, salt\u003cbr\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan, gluten-free, no added sugar\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft and chewy\u003cbr\u003e\u003cstrong\u003eNutritional values (per 100g approx.): \u003c\/strong\u003e338 kcal, carbohydrates 69g (of which sugars 67g), fibre 10g, protein 2.7g\u003cbr\u003e\u003cstrong\u003eAllergen information:\u003c\/strong\u003e Contains almonds; may contain traces of peanuts\u003cbr\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place; consume within a short period after opening\u003cbr\u003e\u003cstrong\u003eShelf life:\u003c\/strong\u003e Ambient product with good shelf stability\u003c\/p\u003e","brand":"True Dates","offers":[{"title":"Default Title","offer_id":56593858494850,"sku":"TRD04","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6337\/1198\/files\/true-dates-cookie-dough-flavoured-dates-100g-lemonsalt-1.jpg?v=1779177619"},{"product_id":"true-dates-sweet-peach-flavoured-dates-100g","title":"True Dates - Sweet Peach Flavoured Dates (100g)","description":"\u003cp\u003eTrue Dates Sweet Peach Flavoured Dates combine naturally sweet pitted dates with a smooth peach flavour, offering a soft and chewy snack with a balanced fruity taste. The blend of rich date sweetness and gentle peach notes creates a confectionery-style experience while maintaining a simple, plant-based ingredient profile. This product is suitable for consumers looking for an alternative to traditional sweets made from natural sources.\u003c\/p\u003e\n\u003cp\u003eMade with approximately 95% dates and combined with chicory root fibre, coconut oil and natural flavouring, these flavoured dates contain no added refined sugar. They provide naturally occurring sugars along with dietary fibre, supporting digestion and helping deliver sustained energy throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Sweet peach-flavoured pitted dates snack\u003cbr\u003e\u003cstrong\u003ePack size:\u003c\/strong\u003e 100g\u003cbr\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sweet peach\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Dates (approx. 95%), chicory root fibre, coconut oil, natural flavouring, malic acid\u003cbr\u003e\u003cstrong\u003eDietary: \u003c\/strong\u003eVegan, gluten free, no added sugar\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft and chewy\u003cbr\u003e\u003cstrong\u003eNutritional values (per 100g approx.):\u003c\/strong\u003e 325–334 kcal, carbohydrates 70–71g (of which sugars ~68g), fibre ~10g, protein ~2.3g\u003cbr\u003e\u003cstrong\u003eAllergen information: \u003c\/strong\u003eMay contain traces of peanuts and almonds\u003cbr\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place; best consumed within a short period after opening\u003cbr\u003e\u003cstrong\u003eShelf life:\u003c\/strong\u003e Ambient product with extended shelf stability\u003c\/p\u003e","brand":"True Dates","offers":[{"title":"Default Title","offer_id":56593859936642,"sku":"TRD05","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6337\/1198\/files\/true-dates-sweet-peach-flavoured-dates-100g-lemonsalt-1.jpg?v=1779177618"},{"product_id":"true-dates-sour-cola-flavoured-dates-100g","title":"True Dates - Sour Cola Flavoured Dates (100g)","description":"\u003cp\u003eTrue Dates Sour Cola Flavoured Dates combine naturally sweet pitted dates with a bold sour cola flavour, delivering a distinctive sweet and tangy snacking experience. Inspired by classic fizzy cola sweets, this product offers a soft, chewy texture with a sharp, acidic coating that contrasts with the caramel-like richness of dates, making it a strong alternative to traditional confectionery.\u003c\/p\u003e\n\u003cp\u003eMade with approximately 93% dates and blended with chicory root fibre, coconut oil and natural flavouring, these flavoured dates contain no added refined sugar while maintaining a naturally sweet taste. They are high in dietary fibre, which supports digestion and helps provide a steady release of energy, making them suitable for on-the-go snacking, lunchboxes or healthier impulse purchases.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Sour cola flavoured pitted dates snack\u003cbr\u003e\u003cstrong\u003ePack size: \u003c\/strong\u003e100g\u003cbr\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sour cola\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Dates (93%), chicory root fibre, coconut oil, natural flavouring, malic acid\u003cbr\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan, gluten-free, no added sugar\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft and chewy with a tangy coating\u003cbr\u003e\u003cstrong\u003eNutritional values (per 100g approx.): \u003c\/strong\u003e321 kcal, carbohydrates 69g (of which sugars 67g), fibre 12g, protein 2.2g\u003cbr\u003e\u003cstrong\u003eAllergen information: \u003c\/strong\u003eMay contain traces of peanuts and almonds\u003cbr\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place; consume shortly after opening\u003cbr\u003e\u003cstrong\u003eShelf life:\u003c\/strong\u003e Ambient product with extended shelf stability\u003c\/p\u003e","brand":"True Dates","offers":[{"title":"Default Title","offer_id":56593864753538,"sku":"TRD06","price":1.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6337\/1198\/files\/true-dates-sour-cola-flavoured-dates-100g-lemonsalt-1.jpg?v=1779177618"}],"url":"https:\/\/www.lemonsalt.co.uk\/collections\/true-dates.oembed","provider":"LemonSalt","version":"1.0","type":"link"}